Did you know that up to 80% of the people that churn are customers with low or no engagement. Such numbers can break your business if you don’t address the issue accordingly.
Take a moment, breath in, breath out. Whatever you do – do not panic! Let me share with you one of those funny analytics mishaps that can turn into a life lesson.
When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has proven time after time that it is not a channel to ignore. It can have a significant impact on your business on the long run.
This is a guest post from Nick Holmes, Marketing Director at Nickelled, a guided tour solution for SaaS companies looking to increase their user onboarding and retention.
There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child’s play. They’re really fun to read.