An analysis of the role of the pricing page in your conversion funnel
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity and thus to fewer sign-ups.
How to analyse customer paths?
This is the question that is on most marketers’ mind: what are the exact paths that customers use to convert?
Is your churn problem actually an onboarding problem?
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place.
4 essential questions for optimizing retention
I always strive for zero churn.
4 tried ideas on marketing automation enrichment
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty!
Dear developers, why do you still hate marketers?
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.
Here’s how we helped a customer optimize their live chat strategy
If you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:
Why I prefer the Time Decay attribution model
In this issue I decided to try something new: to record the audio version of this week’s newsletter. So, here we go. Enjoy!
How to make the most of your CRM using customer behavior data
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don’t repeat others’ data tracking and storing mistakes! Here’s how to avoid them.
Some companies track their mission critical data client side. Don’t!
Essential questions any SaaS business needs to answer before trying to optimize the onboarding process
Are you are having problems with the onboarding process?
How to prevent the most vulnerable users from churning
In the previous article I was talking about mastering engagement scoring and churn prediction. The whole point of being able to predict churn is to prevent it.