Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place.
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.
In the previous article I was talking about mastering engagement scoring and churn prediction. The whole point of being able to predict churn is to prevent it.