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[Podcast] How To Build A Tracking Strategy For Your Customer Data
Why and how you should build a customer data tracking plan and what happens if you don’t
An analysis of the role of the pricing page in your conversion funnel
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity and thus to fewer sign-ups.
Help Scout, Groove, and Kayako: A Case Study On Their Delightful” Landing Page Promises”
The opinion a new customer has about your product begins before they’ve even visited your website.
How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies
In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you what I made last year.”
A Growth Hacker’s Guide to Onboarding Your First 100 Users
Before your app can begin to improve your users’ lives, you have to figure out a way to remove the friction that stands between them and the value that your product delivers.
The Best 19 Web Analytics Resources: Books, Blogs, Courses & more
After being asked by one of our subscribers “What are the best resources for learning web analytics?”, we decided to compile a list of the best web analytics resources we could recommend, and made it into this article.