This data-deep-dive analysis focuses on identifying the main activation metrics.
The aim is to understand better what users do after they sign up, what sets apart those who subscribe from those who don’t, what keeps users in the long term (what events they regularly perform and get into their habit), etc.
Through this project, we aim to identify the metrics that will correspond to the most important Activation milesones:
Through these analyses, we'll identify actionable insights to enhance user activation, engagement, and long-term retention. This way, you will be able to:
This deep dive is for Product and Marketing decision-makers who need actionable data insights to refine their strategies — without guesswork or endless A/B testing.
We only need access to your existing data warehouse or a back-end export. Our technical team will perform the necessary data transformations.
No. InnerTrends services are designed to cover the gaps that your existing tools don't cover or to complement the skills of your data team.
We will simply follow these steps:
Once the analysis is complete, you'll receive a detailed analysis narrative that clearly explains the key insights we’ve uncovered along with the necessary data, charts, and other materials to sustain the insights.
See an example here.
Note: The structure and depth of the analysis will depend on the available business context and data.
In addition to the narrative, we’ll also schedule a dedicated call to walk you through the analysis, ensure everything is clear, and discuss the best next steps for optimizing your business strategies.
