Analysis presentation
Identify the Habit Moment - the key to long-term retention
This data-deep-dive analysis focuses on identifying the main activation metrics.
The aim is to understand better what users do after they sign up, what sets apart those who subscribe from those who donโt, what keeps users in the long term (what events they regularly perform and get into their habit), etc.
Through this project, we aim to identify the metrics that will correspond to the most important Activation milesones:
Setup Moment
The moment when the user performed the needed actions that will help him get to the AHA Moment.
AHA Moment
The moment when the user has experienced the core value proposition for the first time.
Habit Moment
The moment when the user has established the habit around the core value proposition.
Take action
Through these analyses, we'll identify actionable insights to enhance user activation, engagement, and long-term retention. This way, you will be able to:
Improve onboarding
Once you discover the best timing and the best triggers (the activation moments) you can easily improve your email campaigns and/or product guides designed to increase the activation rate.
Refine the ICP
Discover segments that are more successful than others at getting value from your product and generate better targeted lookalike audiences.
Reduce churn
Discover segments of customers that will churn unless helped to get value and adapt your customer success strategies through marketing campaigns or a direct approach.
Join the success
"Working with InnerTrends feels like having a data partner sitting next to you and going the extra mile. Lots of knowledge and experience. A must-have for companies that need to activate their new prospects."
Michiel Vermeulen
Customer Success, SWYDO