Analysis presentation
Identify the profile of your Power Accounts
Power Users are your best customers. You love them, you want to see more such customers. They bring the most value to your business. Understanding and leveraging Power Users is crucial for driving growth and engagement for a SaaS company.
Through this project, we aim to identify opportunities in data such as:
Segments of users that can be used to build marketing audiences.
Behavior profiles that are worth targeting with automated email campaigns.
Lists of customers worth prioritizing for interviews and/or loyalty programs.
By understanding and effectively targeting the right audience, we can acquire more qualified leads, increase the number of paying customers, and ultimately drive sustainable business growth.
Take action
Once you have identifyed the profile of your Power Accounts, its time to take action.
Create lookalike audiences
Upload the list of Power Users identified in this analysis in your Google Ads (or Meta, etc.) to create high-quality audiences that you can use in your brand or conversion campaign.
Enable ROAS targeting
Use the events identified in the analysis as specific to Power Users during the trial as predictors for new users to become a power user. Sync them to Google Ads and give a different $ value for each conversion in order to enable ROAS targeting.
Increase the chances for users to become Power/Core.
Sync the above customer journey milestones reached by each user to your email platform. Create marketing automation emails for the users that haven’t reached these milestones yet, and/or encourage those that reached them to become customers
Join the success
"InnerTrends enables us to truly understand how our customers are engaging with our product through every part of our funnel. Also, as a business, it forced us to be crystal clear about the main reasons customers use our product and the actions that help our customers achieve those reasons. This narrowed our focus tremendously and aligned our entire team."
