Lessons from one year of rewarding data-driven decisions
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
How to Measure the True Impact of Transactional Emails
Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has proven time after time that it is not a channel to ignore. It can have a significant impact on your business on the long run.
The Growth Hacker’s Guide To Better Onboarding
This is a guest post from Nick Holmes, Marketing Director at Nickelled, a guided tour solution for SaaS companies looking to increase their user onboarding and retention.
Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%
This article is part 3 of 6 from our upcoming eBook, Hacking Growth With the Rule of 72. Sign up to pre-order your free copy and receive it automatically when it’s launched.
Conversion Rate Optimization: Part 2 of the Growth Hacker’s Journey
This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72. Pre-order your free copy and receive it automatically when it’s launched.
A Growth Hacker’s Journey to Double Revenue. Step 1: Increase Traffic by 12%
Have you ever heard about the rule of 72?
Customer Retention Optimization – A Growth Hacker’s Guide
It’s Monday morning. You have a coffee on your desk in your favorite mug. You’re refreshed and ready for a great new week but then the whole lot comes crashing down with just one sentence from your CEO: “For the...
Help Scout, Groove, and Kayako: A Case Study On Their Delightful” Landing Page Promises”
The opinion a new customer has about your product begins before they’ve even visited your website.
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about research they did on their user base.
Are you missing the data needed to make a decision? Be smart. Be like John!
Every SaaS business gets to a point where they have to prioritize the development of their next features and decide what they’re going to be focusing on in the short term.
Product Manager vs. Marketer: Who’s In Charge of User Onboarding?
For any SaaS company to grow, two things need to happen: The number of new users needs to increase and the churn rate of existing users needs to decrease.
A Growth Hacker’s Guide to Onboarding Your First 100 Users
Before your app can begin to improve your users’ lives, you have to figure out a way to remove the friction that stands between them and the value that your product delivers.