4 essential questions for optimizing retention
I always strive for zero churn.
4 tried ideas on marketing automation enrichment
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty!
Dear developers, why do you still hate marketers?
I might be an analyst now, but I wasnโt always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.
Hereโs how we helped a customer optimize their live chat strategy
If you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:
Why I prefer the Time Decay attribution model
In this issue I decided to try something new: to record the audio version of this weekโs newsletter. So, here we go. Enjoy!
How to make the most of your CRM using customer behavior data
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don’t repeat othersโ data tracking and storing mistakes! Hereโs how to avoid them.
Some companies track their mission critical data client side. Don’t!
Essential questions any SaaS business needs to answer before trying to optimize the onboarding process
Are you are having problems with the onboarding process?
How to prevent the most vulnerable users from churning
In the previous article I was talking about mastering engagement scoring and churn prediction. The whole point of being able to predict churn is to prevent it.
Master Engagement Scoring & Churn Prediction for greater profitability
Did you know that up to 80% of the people that churn are customers with low or no engagement. Such numbers can break your business if you donโt address the issue accordingly.
Is it a good idea to reduce the Time to First Value at any cost?
Everyone struggles to improve their on-boarding process in order to convince more and more customers to buy their product.