8 yummy pie charts about web analytics (and what can you do about them!)
Another question that’s been keeping me awake at night:
How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)
Based on their responses, customers are categorized into one of three groups:
Analytics Schedule Calendar for Product Managers
That’s right, you either give up because the data doesn’t look to be doing anything (as in the first example) or you get into a panic when you discover tracking stopped working a few months ago and there is no data to...
6 Less Known Methods To Improve Your Google Analytics Accuracy
Ask most data scientists if data needs to be 100% accurate and they’ll tell you no, you simply need a representative sample.
The Best 19 Web Analytics Resources: Books, Blogs, Courses & more
After being asked by one of our subscribers “What are the best resources for learning web analytics?”, we decided to compile a list of the best web analytics resources we could recommend, and made it into this article.
Why and how to replicate AB Testing experiments?
AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book that applied a reset on my own view of how a website works, Joseph Carrabis makes a great case for how each element on a...
Why is the trended customer funnel one of the best reports ever?
I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious reaction to it: why didn’t I think of it before?!?
When Was The Last Time You Did An Experiment?
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we hear about them everyday in connection to a great discovery or major achievement, but never really that close to us. What we marketers miss is...
InnerTrends is live and we have a case study to prove it
Yes, code re-factoring really is as scary as it sounds.
6 Ways To Make Error Logs Your New Secret Weapon
You might think of errors as those pesky reminders that your app is not perfect (and who wants to be reminded of that?!?) but they’re also proof that your app is being used by actual real live people, actual real...
Five coding hacks every online marketer needs to play with this week
And yes, there are tons of tools out there to help non-technical marketers, but basic coding skills will guarantee that it will totally be worth paying for them.