Stop chasing revenue at any cost
Chase your company’s revenue at all costs, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed.
How to get more users to reach your product goals?
Today I’ll be talking about how to get more people to reach your product goals.
Why I love Zest so much
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too often, I’ll tell you that – but with Zest it was love at first sight. That’s why it’s so easy to say...
How to define a highly engaged SaaS user
Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product.
How to analyse customer paths?
This is the question that is on most marketers’ mind: what are the exact paths that customers use to convert?
Is your churn problem actually an onboarding problem?
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place.
4 essential questions for optimizing retention
I always strive for zero churn.
4 tried ideas on marketing automation enrichment
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty!
How to make the most of your CRM using customer behavior data
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don’t repeat others’ data tracking and storing mistakes! Here’s how to avoid them.
Some companies track their mission critical data client side. Don’t!
How to break bad news gently to your manager
Take a moment, breath in, breath out. Whatever you do – do not panic! Let me share with you one of those funny analytics mishaps that can turn into a life lesson.