How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)
Based on their responses, customers are categorized into one of three groups:
Analytics Schedule Calendar for Product Managers
That’s right, you either give up because the data doesn’t look to be doing anything (as in the first example) or you get into a panic when you discover tracking stopped working a few months ago and there is no data to...
The Best 19 Web Analytics Resources: Books, Blogs, Courses & more
After being asked by one of our subscribers “What are the best resources for learning web analytics?”, we decided to compile a list of the best web analytics resources we could recommend, and made it into this article.
InnerTrends is live and we have a case study to prove it
Yes, code re-factoring really is as scary as it sounds.
6 Ways To Make Error Logs Your New Secret Weapon
You might think of errors as those pesky reminders that your app is not perfect (and who wants to be reminded of that?!?) but they’re also proof that your app is being used by actual real live people, actual real...
Five coding hacks every online marketer needs to play with this week
And yes, there are tons of tools out there to help non-technical marketers, but basic coding skills will guarantee that it will totally be worth paying for them.
Seven steps to claiming enterprise clients as your own
But are you really ready for the big customers?
SaaS: The most reliable way to calculate the profit of each marketing channel
Many apps prefer to lure people in with a freebie (free trial, free version, free add-on, you name it) and it’s usually the case that they will invest money to get people using the free product.
Launching a New App? What Metrics Should You Track to Be in Control?
At this stage metrics like churn rate, recovery rate, lifetime value mean pretty much nothing to us (but if you are interested in them, here is an article that does them great justice). We need to count on metrics that...