How to define a highly engaged SaaS user
Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product.
How to analyse customer paths?
This is the question that is on most marketers’ mind: what are the exact paths that customers use to convert?
4 tried ideas on marketing automation enrichment
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty!
Dear developers, why do you still hate marketers?
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.
Here’s how we helped a customer optimize their live chat strategy
If you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:
Lessons from one year of rewarding data-driven decisions
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
How to Measure the True Impact of Transactional Emails
Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has proven time after time that it is not a channel to ignore. It can have a significant impact on your business on the long run.
Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%
This article is part 3 of 6 from our upcoming eBook, Hacking Growth With the Rule of 72. Sign up to pre-order your free copy and receive it automatically when it’s launched.
Conversion Rate Optimization: Part 2 of the Growth Hacker’s Journey
This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72. Pre-order your free copy and receive it automatically when it’s launched.
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about research they did on their user base.
Are you missing the data needed to make a decision? Be smart. Be like John!
Every SaaS business gets to a point where they have to prioritize the development of their next features and decide what they’re going to be focusing on in the short term.