When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has proven time after time that it is not a channel to ignore. It can have a significant impact on your business on the long run.
This article is part 3 of 6 from our upcoming eBook, Hacking Growth With the Rule of 72. Sign up to pre-order your free copy and receive it automatically when it’s launched.
This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72. Pre-order your free copy and receive it automatically when it’s launched.
For any SaaS company to grow, two things need to happen: The number of new users needs to increase and the churn rate of existing users needs to decrease.