How to define a highly engaged SaaS user
Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product.
Is your churn problem actually an onboarding problem?
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place.
4 tried ideas on marketing automation enrichment
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty!
Here’s how we helped a customer optimize their live chat strategy
If you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:
8 yummy pie charts about web analytics (and what can you do about them!)
Another question that’s been keeping me awake at night:
How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)
Based on their responses, customers are categorized into one of three groups:
The Best 19 Web Analytics Resources: Books, Blogs, Courses & more
After being asked by one of our subscribers “What are the best resources for learning web analytics?”, we decided to compile a list of the best web analytics resources we could recommend, and made it into this article.
Why and how to replicate AB Testing experiments?
AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book that applied a reset on my own view of how a website works, Joseph Carrabis makes a great case for how each element on a...
When Was The Last Time You Did An Experiment?
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we hear about them everyday in connection to a great discovery or major achievement, but never really that close to us. What we marketers miss is...
Five coding hacks every online marketer needs to play with this week
And yes, there are tons of tools out there to help non-technical marketers, but basic coding skills will guarantee that it will totally be worth paying for them.
Mastering time and context. The big secret of great web analysts
Time Take any web analytics tool for a sprint around the block and you’ll quickly discover how crucial time is.