An analysis of the role of the pricing page in your conversion funnel
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity and thus to fewer sign-ups.
Here’s how we helped a customer optimize their live chat strategy
If you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:
How to make the most of your CRM using customer behavior data
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don’t repeat others’ data tracking and storing mistakes! Here’s how to avoid them.
Some companies track their mission critical data client side. Don’t!
Case Study: Improving 123FormBuilder’s Pricing Table Boosted Conversions by 21%
There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child’s play. They’re really fun to read.
Conversion Rate Optimization: Part 2 of the Growth Hacker’s Journey
This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72. Pre-order your free copy and receive it automatically when it’s launched.
A Growth Hacker’s Journey to Double Revenue. Step 1: Increase Traffic by 12%
Have you ever heard about the rule of 72?
Help Scout, Groove, and Kayako: A Case Study On Their Delightful” Landing Page Promises”
The opinion a new customer has about your product begins before they’ve even visited your website.
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about research they did on their user base.
Product Manager vs. Marketer: Who’s In Charge of User Onboarding?
For any SaaS company to grow, two things need to happen: The number of new users needs to increase and the churn rate of existing users needs to decrease.
How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies
In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you what I made last year.”