Acquisition Archives

How Four SaaS Experts Found Their First Customers

Finding the first customers for your SaaS Your first customers will be able to provide valuable feedback about your product. You can analyze the data you get from their interaction with the product and gain valuable insight.

November 17, 2015

Uncategorized

Analytics Schedule Calendar for Product Managers

That’s right, you either give up because the data doesn’t look to be doing anything (as in the first example) or you get into a panic when you discover tracking stopped working a few months ago and there is no data to...

September 7, 2015

Uncategorized

6 Less Known Methods To Improve Your Google Analytics Accuracy

Ask most data scientists if data needs to be 100% accurate and they’ll tell you no, you simply need a representative sample.

August 28, 2015

Uncategorized

Why and how to replicate AB Testing experiments?

AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book that applied a reset on my own view of how a website works, Joseph Carrabis makes a great case for how each element on a...

July 20, 2015

Uncategorized

Why is the trended customer funnel one of the best reports ever?

I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious reaction to it: why didn’t I think of it before?!?

July 15, 2015

Uncategorized

Once You Choose Your Target Audience, Don’t Stray. AppFolio’s RentApp Experience.

June 23, 2015

Uncategorized

When Was The Last Time You Did An Experiment?

Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we hear about them everyday in connection to a great discovery or major achievement, but never really that close to us. What we marketers miss is...

June 2, 2015

Uncategorized

SaaS: The most reliable way to calculate the profit of each marketing channel

Many apps prefer to lure people in with a freebie (free trial, free version, free add-on, you name it) and it’s usually the case that they will invest money to get people using the free product.

May 11, 2014

1 2 3 4

Tag: Acquisition

How Four SaaS Experts Found Their First Customers

Analytics Schedule Calendar for Product Managers

6 Less Known Methods To Improve Your Google Analytics Accuracy

Why and how to replicate AB Testing experiments?

Why is the trended customer funnel one of the best reports ever?

Once You Choose Your Target Audience, Don’t Stray. AppFolio’s RentApp Experience.

When Was The Last Time You Did An Experiment?

SaaS: The most reliable way to calculate the profit of each marketing channel

Request offer for Data Deep Dive Analysis

Data Deep Dives

Legal

Get in touch