Web analytics explore the sources from which people land on your website. Product analytics explore how users interact with your product.

The bravest way to do business is to put your clients interest at the heart of your business. This is how you’ll get them to stick around for the long term.

Onboarding is one of the key factors influencing retention. Remember to base your retention reports on onboarded users rather than on sign-ups.

Why is the trended customer funnel one of the best reports ever?

When engagement goes UP churn goes DOWN. Customer retention is linked to the users engagement levels, which, in turn, can be used to predict the churn risk.

Case study: improving 123FormBuilder’s pricing table increased the conversion rate by 21%. A SaaS conversion rate optimization experiment.

Always strive for zero churn! Answer these 4 questions related to your users and you will get enough hints on how to optimize your retention strategy.

Everything you need to know before deciding on the product analytics tool for your SaaS

Seven steps to claiming enterprise clients as your own

"Join Data-led Podcast guest Peep Laja and host Claudiu Murariu as they dive into the importance of messaging and positioning in order to convert customers"

Trends & best practices for in-app guides; how to build effective in-app guides and how to decide between building an in-app guide or fixing a UX problem.

Errors: your website’s biggest worst kept secret!