InnerTrends Blog | Data-Driven Insights for Product Growth

[Podcast] How Data Storytelling Can Help Deliver Insights

UX event data reflects user interactions with your website or application. This data allows you to better understand user journeys, detect common patterns, friction points, and improve your KPIs instead of just measuring them.

November 8, 2022

The Biggest Product Challenges Faced by Customer Success Teams

Product-market fit

The Biggest Product Challenges Faced by Customer Success Teams

The #1 task of Customer Success Managers is to ensure their customers are successful, and that’s very difficult to achieve with a faulty product. In turn, this affects CSMs’ performance, as well as organizations’ ability to grow and scale.

October 11, 2022

[Podcast] Why UX Event Tagging is Dead As We Know It

Uncategorized

[Podcast] Why UX Event Tagging is Dead As We Know It

September 23, 2022

Top 7 Product Analytics Tools to Drive Product-Led Growth in 2022

Post Types Uncategorized

Top 7 Product Analytics Tools to Drive Product-Led Growth in 2022

As we build and grow our SaaS products, we hit a spot where we go: “I need to know what features my customers are using!” “What improvement can I make in the product that will actually help me grow the...

September 2, 2022

[Podcast] Who Owns Onboarding in Your SaaS?

User onboarding

[Podcast] Who Owns Onboarding in Your SaaS?

In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership.

August 23, 2022

Active Users: Measuring Business Success with DAU, WAU, and MAU

Product metrics Retention & Engagement

Active Users: Measuring Business Success with DAU, WAU, and MAU

One of the best ways to measure the success of your business is to look at data of active users because with it you are able to understand just how sticky your product is. We know that analyzing active users...

August 19, 2022

How to boost your SaaS free trial conversion rate

Product-market fit Retention & Engagement User onboarding

How to boost your SaaS free trial conversion rate

SaaS growth strategist Michiel Vermeulen has recently joined InnerTrends in a live webinar on How to boost your SaaS free trial conversion rate – A proven concept for scaling and continuous growth.

August 10, 2022

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Product metrics Retention & Engagement

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) is one of the key performance metrics for every SaaS company. Your CLV represents the average amount of money you can expect to earn from a customer over the duration of their engagement with...

August 5, 2022

7 Key Considerations When Preparing For An Acquisition

Product-market fit

7 Key Considerations When Preparing For An Acquisition

If you’re ready to sell your SaaS startup, chances are you want to do it on your own terms.

July 29, 2022

What is an analytics data tracking plan and how to build one

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What is an analytics data tracking plan and how to build one

Correctly tracking how users are using your product and how they engage with it is the key to healthy product analytics.

July 29, 2022

Onboarding Practices from Successful Product-led Companies

Retention & Engagement User onboarding

Onboarding Practices from Successful Product-led Companies

We all want to achieve a stellar onboarding experience for our customers. What if we shortened the optimization process by pulling inspiration from the best-of-breed product-led companies that do it well?

July 19, 2022