How to determine and increase one of the key performance metrics for every SaaS company.

Learn everything you need to know about active users. Discover what they are, how to track them, and why they are critical for your business.

What do companies show their users after they finish the onboarding process? We picked 20 SaaS companies and analyzed their blanks state pages.

We’ve analyzed 100 SaaS pricing pages to find out how they experiment with the discounts for their subscriptions. Find out how to use discounts in your SaaS pricing strategy.

Actionable analytics is the process behind moving customer behavior analytics from purely informational to actionable.

Should you use web analytics or product analytics tools for your SaaS application?

Analyze user behavior and conversions with cohort reports - the method that mirrors reality

6 Ways To Make Error Logs Your New Secret Weapon

We'll help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

How to Measure the True Impact of Transactional Emails