How to make the most of your CRM using customer behavior data
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don’t repeat others’ data tracking and storing mistakes! Here’s how to avoid them.
Some companies track their mission critical data client side. Don’t!
Essential questions any SaaS business needs to answer before trying to optimize the onboarding process
Are you are having problems with the onboarding process?
How to prevent the most vulnerable users from churning
In the previous article I was talking about mastering engagement scoring and churn prediction. The whole point of being able to predict churn is to prevent it.
Master Engagement Scoring & Churn Prediction for greater profitability
Did you know that up to 80% of the people that churn are customers with low or no engagement. Such numbers can break your business if you don’t address the issue accordingly.
Is it a good idea to reduce the Time to First Value at any cost?
Everyone struggles to improve their on-boarding process in order to convince more and more customers to buy their product.
How to break bad news gently to your manager
Take a moment, breath in, breath out. Whatever you do – do not panic! Let me share with you one of those funny analytics mishaps that can turn into a life lesson.
13 Blank State Examples You Can Use to Improve User Experience During Onboarding
When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.
Data science is no magic. It’s 100% science.
“The magic of driving insights from data” is the title of a recent presentation by a well-known speaker in the world of analytics.
Lessons from one year of rewarding data-driven decisions
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
How to Measure the True Impact of Transactional Emails
Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has proven time after time that it is not a channel to ignore. It can have a significant impact on your business on the long run.