Stop chasing revenue at any cost
Chase your company’s revenue at all costs, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed.
An analysis of the role of the pricing page in your conversion funnel
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity and thus to fewer sign-ups.
Here’s how we helped a customer optimize their live chat strategy
If you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:
A Growth Hacker’s Journey to Double Revenue. Step 1: Increase Traffic by 12%
Have you ever heard about the rule of 72?
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about research they did on their user base.
Product Manager vs. Marketer: Who’s In Charge of User Onboarding?
For any SaaS company to grow, two things need to happen: The number of new users needs to increase and the churn rate of existing users needs to decrease.
How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies
In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you what I made last year.”
B2B Customer Onboarding Process: Optimize Your User Onboarding Time
B2B customer onboarding process involves friction even for the best optimized processes.
Analytics Schedule Calendar for Product Managers
That’s right, you either give up because the data doesn’t look to be doing anything (as in the first example) or you get into a panic when you discover tracking stopped working a few months ago and there is no data to...
Why and how to replicate AB Testing experiments?
AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book that applied a reset on my own view of how a website works, Joseph Carrabis makes a great case for how each element on a...
When Was The Last Time You Did An Experiment?
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we hear about them everyday in connection to a great discovery or major achievement, but never really that close to us. What we marketers miss is...
Seven steps to claiming enterprise clients as your own
But are you really ready for the big customers?