North Star Metric: How to Find It & Track It For Your Product
The North Star Metric is one of the most important levers for growing a software company yet there is a lot of confusion and opinions surrounding it.
What is cohort analysis, and why is it important?
Analyze user behavior and conversions with cohort reports – the method that mirrors reality.
Product Analytics vs. Web Analytics – How Are They Different
You may be asking yourself: What’s the difference between product analytics and web analytics? And when do you need one versus the other? Let’s find out.
Double your SaaS Revenue with this 5-Step Growth Plan
What if I told you there was a proven system to double the revenue of your SaaS company? Imagine for a moment that you had the power to impact your SaaS growth with just a few simple tweaks in your...
Onboarding: is it a good idea to get to first value a.s.a.p.?
Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding process as fast as possible will bring in more paying customers. Wrong!
Why I love Zest so much
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too often, I’ll tell you that – but with Zest it was love at first sight. That’s why it’s so easy to say...
Dear developers, why do you still hate marketers?
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.
A Growth Hacker’s Journey to Double Revenue. Step 1: Increase Traffic by 12%
Have you ever heard about the rule of 72?
Are you missing the data needed to make a decision? Be smart. Be like John!
Every SaaS business gets to a point where they have to prioritize the development of their next features and decide what they’re going to be focusing on in the short term.
Product Manager vs. Marketer: Who’s In Charge of User Onboarding?
For any SaaS company to grow, two things need to happen: The number of new users needs to increase and the churn rate of existing users needs to decrease.
How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies
In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you what I made last year.”