Onboarding: is it a good idea to get to first value a.s.a.p.?
Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding process as fast as possible will bring in more paying customers. Wrong!
Stop chasing revenue at any cost
Chase your company’s revenue at all costs, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed.
An analysis of the role of the pricing page in your conversion funnel
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity and thus to fewer sign-ups.
How to analyse customer paths?
This is the question that is on most marketers’ mind: what are the exact paths that customers use to convert?
B2B Customer Onboarding Process: Optimize Your User Onboarding Time
B2B customer onboarding process involves friction even for the best optimized processes.