Why I love Zest so much
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too often, I’ll tell you that – but with Zest it was love at first sight. That’s why it’s so easy to say...
The Growth Hacker’s Guide To Better Onboarding
This is a guest post from Nick Holmes, Marketing Director at Nickelled, a guided tour solution for SaaS companies looking to increase their user onboarding and retention.
Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy
If you were to re-launch the current version of your product today, how much would you ask your customers to pay?
Are you missing the data needed to make a decision? Be smart. Be like John!
Every SaaS business gets to a point where they have to prioritize the development of their next features and decide what they’re going to be focusing on in the short term.
Were 2015’s SaaS Predictions Spot On?
Much like the writers of the Back To The Future trilogy, these predictions can sometimes feel like nothing better than shots in the dark but, just occasionally, marketers are able to get it even more right than we ever thought...
How Four SaaS Experts Found Their First Customers
Finding the first customers for your SaaS Your first customers will be able to provide valuable feedback about your product. You can analyze the data you get from their interaction with the product and gain valuable insight.
4 Steps to Help Your Developers Work in The Flow
This place of total absorption is what’s known as ‘the zone’ or ‘the flow’. Some think of it as a magical place where employees reach their peak performance levels and produce the best results, but what if it took a...
When Was The Last Time You Did An Experiment?
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we hear about them everyday in connection to a great discovery or major achievement, but never really that close to us. What we marketers miss is...
6 Ways To Make Error Logs Your New Secret Weapon
You might think of errors as those pesky reminders that your app is not perfect (and who wants to be reminded of that?!?) but they’re also proof that your app is being used by actual real live people, actual real...