Onboarding insights trigerred strategy that increased Ring4’s new user sign-ups by 5x
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increase in new MRR
Ring4 is an affordable and easy online business phone system. Say goodbye to costly extra SIM cards, data plans and landlines. Set up your business phone number in 30 seconds and start calling, texting and video conferencing in the cloud.
More info at: www.ring4.com
The challange
The Ring4 team needed clarity on how their two customer segments – businesses and consumers – were signing up, onboarding and upgrading their phone lines. The business users have an admin console and mobile app for IOS and Android, and the consumers only have the mobile app.
Not only did the Ring4 team need to separate businesses from consumers, but they also needed to understand how the admin console connected to the engagement on the mobile app for their business users.
How InnerTrends helped
InnerTrends helped Ring4 analyze its two main segments on how they engage with the app during the activation and get clarity in a specific area of the sign-up process that was causing a significant drop-off.
The outcome achieved from InnerTrends excelled beyond just the onboarding insight and was of far greater value to the team than solving the initial challenge. They were also able to:
- Gain complete alignment on specific growth strategies.
- Clearly define their primary growth metrics within the entire customer journey.
- Understand the performance of their paid advertising to their bottom line for the first time.
- Narrow down drop-off areas.
- Understand engagement for both segments across applications.
- Rework and improve the entire sign-up process and a new user onboarding experience.
Strategy Execution
The Ring4 team redesigned the sign-up and verification process to make onboarding smoother and reduce drop-off during registration.
With changes to user onboarding based on the insights gained from InnerTrends, Ring4 experienced a substantial 5x (500%) gain in new business user registrations.
The increase in sign-ups also led to an immediate increase of 10.5% in new MRR, which continues to grow as the update takes hold.
