What growth experts said about this book
Using Claudiu’s advice, I’ve seen conversions double and triple in the first few months for my clients.
This actionable eBook is all about getting your hands dirty and grabbing the bull by its horns — right now.
ABOUT THE AUTHOR – CLAUDIU MURARIU
- Claudiu was featured in: Entrepreneur, Inc, Moz, etc.
- Leads the data team at InnerTrends, implementing dedicated subscription businesses data science algorithms.
- Trusted by SaaS companies like Customer.io, 2Checkout, BitDefender, Swydo, Woodpecker and enterprises like Poppulo, Orange and Avon.
INDEX
TIME TO SAY STOP TO CHURN.
What is churn and what are its major causes?
8
Activity churn is more important than revenue churn
10
The impact of activity churn on your business
12
The main intrinsic reasons for churn
14
Problem: Not the right customers
16
Solution: Don’t over-promise. Target the right customers for your product.
16
Problem: Churn is often an onboarding issue
20
1st solution: Measure churn correctly: report churn to onboarded users only!
21
2nd solution: Optimize the onboarding process to better suit your users needs
25
Problem: Plummeting retention curve
35
1st solution: Make sure you have a high retention during the first week
35
2nd solution: Stabilize retention as soon as possible after the first week
37
Problem: People pay before getting value
40
Solution: Target the people who paid but haven’t finished the onboarding
40
Problem: No-engagement and low-engagement users are very likely to churn
42
Conclusion
63