Churn Prevention Master Guide
You don’t stop churn, you prevent it
This master guide helps you identify:
- The main reasons for churn
- Algorithms / tools for predicting churn and how to use them
- Automations that you can implement to increase engagement and prevent churn.
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What growth experts said about this book
Using Claudiu’s advice, I’ve seen conversions double and triple in the first few months for my clients.
This actionable eBook is all about getting your hands dirty and grabbing the bull by its horns — right now.
Claudiu was featured in: Entrepreneur, Inc, Moz, etc.
Leads the data team at InnerTrends, implementing dedicated subscription business data science algorithms.
Trusted by SaaS companies like Customer.io, 2Checkout, BitDefender, Swydo, Woodpecker, and enterprises like Poppulo, Orange, and Avon.
INDEX
TIME TO SAY STOP TO CHURN.
- What is churn and what are its major causes?
- Activity churn is more important than revenue churn
- The impact of activity churn on your business
- The main intrinsic reasons for churn
- Problem: Not the right customers
- Solution: Don’t over-promise. Target the right customers for your product.
- Solution: Don’t over-promise. Target the right customers for your product.
- Problem: Churn is often an onboarding issue
- 1st solution: Measure churn correctly: report churn to onboarded users only!
- 2nd solution: Optimize the onboarding process to better suit your users needs
- Problem: Plummeting retention curve
- 1st solution: Make sure you have a high retention during the first week
- 2nd solution: Stabilize retention as soon as possible after the first week
- Problem: People pay before getting value
- Solution: Target the people who paid but haven’t finished the onboarding
- Problem: No-engagement and low-engagement users are very likely to churn
- Conclusion