What growth experts said about this book
This book is an example of how you can use data to begin to look at things differently. Start to get answers to the important questions around the metrics that matter most and begin implementing more effective growth strategies today.
In this pragmatic ebook, Claudiu Murariu eliminates any blockers to growth by using the simple hack of the rule of 72 applied to the customer journey, broken down into 6 milestones. Put like this, it really is mind-blowing!
ABOUT THE AUTHOR – CLAUDIU MURARIU
- Claudiu was featured in: Entrepreneur, Inc, Moz, etc.
- Leads the data team at InnerTrends, implementing dedicated subscription businesses data science algorithms.
- Trusted by SaaS companies like Customer.io, 2Checkout, BitDefender, Swydo, Woodpecker and enterprises like Poppulo, Orange and Avon.
Contributors
INDEX
TIME TO SAY STOP TO CHURN.
A Growth Hacker’s Journey to Double Revenue
13
Have you ever heard about the rule of 72?
13
How to Apply the Rule of 72 for SaaS Growth Hacking
14
Increase traffic to your business by 12%
16
Increasing Traffic for B2B Companies
16
Increasing Traffic for B2C Companies
25
Increase your Signup Conversion Rate by 12%
34
Guiding Visitor Through the Signup Journey
34
Tailoring a Great Signup Experience For Your User
35
How to Drive Up the Conversion Rate of Your SaaS
37
Types of signup forms
38
Setting Expectations and Conducting Your A/B Test
48
Increase the Onboarding Rate by 12%
51
Customer Onboarding = Your Product’s First Date
51
SaaS Customer Onboarding Optimization Starter Pack
52
Analyzing User Behavior During Onboarding
55
Optimizing The User Onboarding of Your SaaS Company
58
B2B Customer Onboarding Optimization
59
B2C User Onboarding Optimization
60
Increase Retention by 12%
64
Customer Retention Optimization for B2B
65
Customer Retention Optimization for B2C Apps
70
Increase the Checkout Conversion Rate by 12%
73
Accurately track the checkout conversion rate
74
Understanding people’s behavior in the ordering process
75
The average checkout conversion rate for SaaS apps
76
How can you raise your checkout conversion rate by 12%?
77
What should the email contain to be efficient?
78
Trying various payment methods
78
Have a sales team ready to recover potential clients
79
Increase Revenue from purchases by 12%
80
Is Your SaaS Long Overdue For a Pricing Update?
81
Strategies on how to experiment with your pricing
81
What I’d like you to remember
96