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[Podcast] Marketing Attribution: The Role of Data to Get It Right
Why marketing attribution is important, who should care about it, challenges and key elements
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[Podcast] The Rise of Server-Side Tracking and Impact on Advertising
What it is server-side tracking, how it has changed advertising, and the benefits of owning user data
![[Podcast] How Sales Pros at PLG Companies Can Become Data-led](/wp-content/uploads/2021/05/The-Data-led-Professional-E7-Blog-IMG.png)
[Podcast] How Sales Pros at PLG Companies Can Become Data-led
The pivotal role that product data plays for sales and how data can be made accessible for sales teams at PLG companies
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[Podcast] The Modern Data Stack For Growth
The core components and the evolution of the tools that make up the modern data stack for growth