![[Podcast] Lifecycle Emails and Their Impact on the Customer Journey](/wp-content/uploads/2021/02/The-Data-led-Professional-LinkedIn-Pre-Launch2020Copy.jpg)
[Podcast] Lifecycle Emails and Their Impact on the Customer Journey
Welcome to the pilot episode of The Data-led Professional Podcast.
Double your SaaS Revenue with this 5-Step Growth Plan
What if I told you there was a proven system to double the revenue of your SaaS company? Imagine for a moment that you had the power to impact your SaaS growth with just a few simple tweaks in your...
Marketing Attribution for Software: The Best Multi-Touch Model for SaaS
Have you ever tried to find out your best marketing channel only to have a conversation with your team about where a lead came from and which channel should get the credit?
The Software Growth Opportunity Matrix: How do you drive growth?
At first when InnerTrends was built we thought companies that don’t analyze data to drive growth ultimately didn’t have growth insights. However, after doing a bit of industry research and working with hundreds of software companies we started to realize...
User Onboarding: 27 Must Review Resources To Better Activation
No matter how great you might think your software product is, it’s very likely that only “30%, 40%, 50% (of users) see the software the second time.”
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about research they did on their user base.
Analytics Schedule Calendar for Product Managers
That’s right, you either give up because the data doesn’t look to be doing anything (as in the first example) or you get into a panic when you discover tracking stopped working a few months ago and there is no data to...
When Was The Last Time You Did An Experiment?
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we hear about them everyday in connection to a great discovery or major achievement, but never really that close to us. What we marketers miss is...