Onboarding insights increase Ring4 new user sign-ups by 500%
InnerTrends Success Story
Target
B2B + B2C
Industry
Telecom
The Challenge
The Ring4 team needed clarity on how their two customer segments – businesses and consumers – were signing up, onboarding and upgrading their phone lines. The business users have an admin console and mobile app for IOS and Android, and the consumers only have the mobile app.
Not only did the Ring4 team need to separate businesses from consumers, but they also needed to understand how the admin console connected to the engagement on the mobile app for their business users.
Strategy Execution
The Ring4 team went to work on a new process for signing up for the product and KYC that would allow for new sign ups to have a smoother experience and create far less drop off during registration and onboarding.
The Outcome
The outcome achieved from implementing InnerTrends product analytics (including data tracking guidance) excelled beyond just the onboarding insight, and was of far greater value to the team than solving the initial challenge.
Not only did they get clarity in the differences between the engagement of their business customers vs. their personal customers, but they were also able to:
- Gain full team alignment on specific growth strategies
- Define primary growth metrics within the customer journey
- Understand the true performance of paid advertising
- Narrow down drop-off areas
- Understand engagement for more segments, across applications
- Rework and improve the sign-up process and the user onboarding experience
With the changes made to user onboarding based on the insights gained from InnerTrends, Ring4 experienced a substantial 5x (500%) gain in new business user registrations.
The increase in sign ups also led to an immediate increase of 10.5% in new MRR and continues to grow as the update takes hold.
InnerTrends is our go-to tool for understanding the performance of our business and making data-driven growth decisions. Being confident in your data is something invaluable,
About Ring4
Ring 4 is an affordable and easy online business phone system. Say goodbye to costly extra SIM cards, data plans and landlines. Set up your business phone number in 30 seconds and start calling, texting and video conferencing in the cloud.
More info at: www.ring4.com
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